We have always strived to be an environmentally responsible business and we have made significant changes throughout the history of our operations as our understanding of environmental impacts has improved.
We have an environmental sustainability framework in place to assist the business to define and deliver appropriate initiatives against these five major environmental themes:
For more information on any element of our environmental performance please download our McDonald's Australia Corporate Responsibility & Sustainability (CR&S) Report 2012
. To learn more about McDonald’s world wide commitment to sustainability please visit our global social responsibility website.
Our impact on the environment is most significant in our restaurant operations in the areas of energy use, greenhouse gas emissions, water consumption and waste generation. We continue to concentrate on these key areas in performance management and improvement targets, and we have a number of new initiatives and trials underway to help us meet our environmental goals.
Energy use and greenhouse emissions
In our operations, energy use accounts for the bulk of C02 emissions so our focus in this area is primarily on reducing electricity consumption. We participate in the federal government’s Energy Efficiencies Opportunities (EEO) Program and our EEO public report outlines our energy usage and identifies opportunities for improvement. We are also required to report our greenhouse gas emissions under the federal government’s National Greenhouse and Energy Reporting Act and the results for this are published online by the Department of Climate Change.
2013 EEO Annual Public Report
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We have participated in the Sydney Water Every Drop Counts business program since 2001 and currently 194 restaurants in the Sydney Water Catchment are registered with the program. Participation in the program helps monitor water usage, identify opportunities for improved water management practices and helps implement water saving measures.
Keeping the streets clean
Our Clean Streets program includes initiatives designed to keep the area around our restaurants tidy and clean. The key to this is the Litter Patrol program which is a structured and regular task for crew members who pick up litter from within the restaurant grounds and in neighbouring streets.
Within the Clean Streets program we also use packaging, restaurant traymats and car park signage to remind our customers not to litter.
Our corporate operations need to set the example for our restaurants, and they do. Similar energy and water saving products are installed in the offices as those in place in the restaurants.
These include rain water tanks, dual flush toilets, water restrictors on taps and sensor lighting in the car parks.
Our responsibility to the environment spans the entire life cycle of our products. It starts with the fresh ingredients at the farm and the design of our food packaging, and extends through food manufacture, customers and waste disposal.
Our environmental guidelines for suppliers are:
We use a scorecard to measure supplier environmental performance for water, waste, energy and emissions related to the manufacture of McDonald’s products. Reporting is conducted quarterly and annually and significant improvements have been tracked by many of our suppliers.
When it comes to packaging and waste we are continuing to explore options to decrease our environmental impact. Our first priority is to reduce the resources and materials being used wherever possible. We are a signatory to the Australian Packaging Covenant which commits participants to a national recycling target of 65 per cent for packaging and no further increases in packaging waste to landfill. Our action plan can be downloaded through this link.
Our annual report can be downloaded here.
More and more we are working with experts, environmental organisations and government agencies to learn from them, offer our support and build cooperative relationships.
In 2010 we signed up to the Sustainability Advantage program run by the NSW Department of Environment, Climate Change and Water to assist us in improving our sustainability initiatives. Other relationships include those in place with Sydney Water, the National Packaging Covenant, and the Australian Government through the Department of Resources, Energy and Tourism’s Energy Efficiency Opportunities Program and the Department of Climate Change’s National Greenhouse and Energy Reporting Act.
In addition we have offered our support to the following organisations and initiatives over several years:
A focus on the environment is part of our culture and affects the decisions we make every day. Continuous improvement is also an important part of Macca’s overall business culture and this attitude also directs our journey towards environmental sustainability.
We have numerous communication channels in place to inform our people of environmental initiatives and encourage participation in events such as Clean Up Australia Day and Earth Hour.
We are always looking for opportunities to improve the sustainability of our business.
New products and practices are being trialed and launched all the time to help minimise the impact of our operations on the environment. In our restaurants, small changes can make a big difference.
Some of the ways in which we have been able to reduce our water usage include:
For more detail about our performance in these areas please see the McDonald's Australia Corporate Responsibility & Sustainability (CR&S) Report 2012.
Our freshly ground coffee doesn't just taste great, it's making a difference as well. Our signature blend in McCafé® is made using 100% Arabica coffee beans sourced only from Rainforest Alliance Certified™ farms in Brazil, Costa Rica and Columbia that meet the strict environmental and social standards set by the Rainforest Alliance.
The Rainforest Alliance seal guarantees that your coffee was grown on a farm where the environment is protected and workers are given access to better pay, education and medical care. It also means your McCafé® coffee is delivered with the same quality and flavour that you love.
McCafé is proud to be in partnership with the Rainforest Alliance as only farms that meet specific and holistic standards balancing all aspects of production – including protecting the environment, the rights and welfare of workers and the interests of coffee growing communities – are awarded the Rainforest Alliance Certified™ seal.
The decision taken by McDonald's Australia to source 100% of coffee beans for McCafé® from Rainforest Alliance will ensure thousands of farmers, farm workers and their families in Brazil, Costa Rica and Colombia benefit. On Rainforest Alliance Certified™ farms, farm workers are treated with respect and have access to clean water, medical care and education for themselves and their families.